Dieter Rams | Less is More(少即是多)

关于大师Dieter Rams(迪特 · 拉姆斯),其实无需介绍,每一个学习过设计的童鞋都很知道。

1932年,出生于德国Wiesbaden,1947年开始学习建筑与室内装饰设计。 1955年,加入Braun(博朗/百灵)公司。1961年出任设计总监,一直到1995年。


Dieter Rams 的核心设计理念Less is More(Weniger, aber besser 少即是多),以及“obsolescence being a crime in design”(容易过时的设计是犯罪)等,都被无数设计师所尊崇。

Good design 设计十诫:

Is innovative (好设计是创新的)– The possibilities for progression are not, by any means, exhausted. Technological development is always offering new opportunities for original designs. But imaginative design always develops in tandem with improving technology, and can never be an end in itself.

Makes a product useful(好设计是实用的) – A product is bought to be used. It has to satisfy not only functional, but also psychological and aesthetic criteria. Good design emphasizes the usefulness of a product whilst disregarding anything that could detract from it.

Is aesthetic(好设计是唯美的)– The aesthetic quality of a product is integral to its usefulness because products are used every day and have an effect on people and their well-being. Only well-executed objects can be beautiful.

Makes a product understandable (好设计是易于理解的)– It clarifies the product’s structure. Better still, it can make the product clearly express its function by making use of the user’s intuition. At best, it is self-explanatory.

Is unobtrusive(好设计是谦逊的) – Products fulfilling a purpose are like tools. They are neither decorative objects nor works of art. Their design should therefore be both neutral and restrained, to leave room for the user’s self-expression.

Is honest(好设计是诚实的) – It does not make a product appear more innovative, powerful or valuable than it really is. It does not attempt to manipulate the consumer with promises that cannot be kept.

Is long-lasting(好设计是耐用的) – It avoids being fashionable and therefore never appears antiquated. Unlike fashionable design, it lasts many years – even in today’s throwaway society.

Is thorough down to the last detail (好设计是执着与细节的)– Nothing must be arbitrary or left to chance. Care and accuracy in the design process show respect towards the consumer.

Is environmentally friendly(好设计是环保的) – Design makes an important contribution to the preservation of the environment. It conserves resources and minimizes physical and visual pollution throughout the lifecycle of the product.

Is as little design as possible(好设计极简的) – Less, but better – because it concentrates on the essenti

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